Plastic Surgery Practices
Convert consultations into booked surgeries and keep your OR schedule full.
Plastic surgery practices run on a pipeline: marketing brings in leads, leads become consultations, consultations become booked surgeries, and surgeries generate post-op follow-up visits. The drop-off at each stage is significant. A patient who loves their consultation may take months to commit. A booked patient may cancel two weeks before surgery. Curowell manages this pipeline so fewer patients fall out at each stage.
Built for your workflow
We understand how plastic surgery practices actually work
Consultation-to-surgery conversion takes too long
A patient comes in for a rhinoplasty consultation, is excited, and says they will 'think about it and call back.' Three months later, they have either gone to another surgeon, lost their nerve, or simply forgotten. Your practice invested 45-60 minutes of surgeon time in that consultation with no return. The longer the gap between consultation and booking, the lower the conversion rate.
Smart Reminders
Smart Reminders tracks consultation patients who have not yet booked their procedure. A sequenced follow-up series goes out at intervals you control: a check-in at one week, a gentle nudge at one month, and a final outreach at three months. Each message can reference the specific procedure discussed and offer to answer outstanding questions, keeping the conversation warm without feeling pushy.
Cosmetic vs. reconstructive scheduling has different rules
Cosmetic cases are elective with flexible timing driven by patient preference and recovery planning. Reconstructive cases may be insurance-driven with authorization requirements and clinical urgency. Your scheduling team manages both, and the administrative requirements are completely different. Mixing them up causes billing problems and patient frustration.
Appointment Scheduler
Appointment Scheduler separates cosmetic and reconstructive workflows with distinct scheduling paths. Cosmetic cases follow a consultation-deposit-pre-op-surgery-post-op sequence. Reconstructive cases include insurance authorization milestones in their timeline. Each path has appropriate administrative checkpoints so your team follows the right process for each case type.
Pre-op and post-op photo documentation is inconsistent
Before-and-after photos are critical for both clinical documentation and marketing. But photo appointments get skipped when the schedule is tight, post-op photos are taken at inconsistent intervals, and patients do not always return for their later-stage photos when the final results are visible. Your best marketing asset goes uncollected.
Smart Reminders
Smart Reminders schedules photo documentation appointments at the clinically and aesthetically appropriate intervals after each procedure. Patients receive reminders that frame the photo visit as part of their care plan, not an optional add-on. For procedures with long maturation periods like rhinoplasty, the system sends a one-year post-op reminder so you capture the final result.
Common questions
Questions from plastic surgery practices
Can the system manage the consultation-to-surgery pipeline as a funnel?
Yes. Each consultation patient is tracked through stages: consulted, quoted, deposit received, pre-op completed, and surgery scheduled. Your team sees a pipeline view that shows how many patients are at each stage and which ones have been stalled at a stage for too long. This visibility turns your consultation investment into a manageable sales pipeline.
How does Curowell handle patients who want to book surgery months in advance?
Long-lead surgical bookings are common in plastic surgery, especially around holidays and summer. The system holds the surgical date, schedules pre-op appointments at the appropriate intervals before surgery, and sends a sequenced preparation communication series. As the surgery date approaches, the outreach becomes more detailed with pre-op instructions, medication guidelines, and logistics.
Can we send different communication to cosmetic patients vs. reconstructive patients?
Absolutely. Cosmetic and reconstructive patients receive entirely different communication tracks. Cosmetic patients get messaging focused on preparation, recovery expectations, and photo documentation. Reconstructive patients get messaging that addresses insurance coordination, clinical milestones, and post-surgical rehabilitation. The tone and content reflect the fundamentally different nature of each patient's journey.